HOW TO WRITE CONTENT THAT ACTUALLY FEELS LIKE YOU

1:00 PM EST • TUESDAY, FEBRUARY 24

Creating content shouldn’t feel like guessing what the algorithm wants or copying what works for someone else. The content that connects most usually comes from your real experiences and perspective. In this live workshop, I’ll show you how to turn your everyday experiences into original content ideas that feel natural to talk about and easier to stay consistent with. You’ll learn the exercise I use to generate ideas and build a repeatable process you can use anytime you feel stuck. By the end, you’ll have at least one content idea mapped out and a clearer understanding of how to create content that feels like you while still connecting with your audience.

This is a limited-capacity workshop to keep it interactive and valuable for everyone attending. Registration is first come, first served, and the private access link will only be shared through the APCC newsletter. Make sure you’re subscribed to receive updates and secure your spot when the link is released.

When I started making films over 15 years ago, I had no idea where to begin.

I was overwhelmed by all the noise out there. There were scattered tutorials and endless advice that never seemed to connect in my head.

It took me years (and a lot of trial and error) to finally figure out what actually matters. Once I did, everything changed. Fast-forward those 15 years and now:

I've directed national commercials, music videos, and brand campaigns viewed by billions using these same fundamentals.
I built a style that's been recognized across platforms, not because of my gear, but because of how I’ve learned to think about filmmaking.
And most importantly, I've turned creating cinematic content from something unclear or overwhelming into a clear, repeatable process that anyone can follow.

I didn't just study what works, I've done the work.

And now I'm bringing all that to solo creators who are ready to level up.